PDF Ebook Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate
In investing the downtime, lots of people have various ways. Yet, making the same one, checking out the Branded Beauty: How Marketing Changed The Way We Look, By Mark Tungate can be done completely. Also it remains in various time, you all could obtain the features as well as advantages of the book to check out. It is sort of book with the particular topic to get over the everyday troubles. When you need type of home entertainment, this publication is likewise suitable sufficient.
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate
PDF Ebook Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate
We always devote to keep and also care about the people needs of books. Books as a fantastic points to be sources worldwide are always needed, anywhere and whenever. When you have more resources to take, books still hold the large powers. One of the effective publications that we will extend now is the Branded Beauty: How Marketing Changed The Way We Look, By Mark Tungate It is seemly a publication that supplies a various statement as others. When many individuals try to get this type of book with that said intriguing topic, this book comes exposed for you.
Nonetheless, this age also permit you to get the book from lots of sources. The off line publication store may be a common area to visit to get guide. And now, you can additionally locate it in the on-line collection. This site is among the on-line library where you can locate your chosen one to read. Currently, today Branded Beauty: How Marketing Changed The Way We Look, By Mark Tungate is a publication that you can locate below. This book has the tendency to be the book that will certainly give you brand-new motivations.
Also you have the book to check out just; it will not make you feel that your time is really restricted. It is not just concerning the time that can make you feel so preferred to sign up with guide. When you have actually selected the book to check out, you could save the moment, even couple of time to always review. When you believe that the moment is not only for getting the book, you can take it here. This is why we involve you to provide the very easy ways in obtaining guide.
When someone could deliver the visibility of this book, you can get this publication as soon as possible. It will not require many times, again. It will certainly provide you relieve methods. This ideal offered book from the very best writer actually pertains to bone of desired and also desired book to influence. Branded Beauty: How Marketing Changed The Way We Look, By Mark Tungate as the brand-new publication could join this world properly. As well as now, follow us to get this incredible book.
Review
"Readers will enjoy Tungate's storytelling, and he includes helpful bullet points that summarize each chapter. ...Chapters that discuss the rising popularity of tattooing, cosmetic surgery, digital marketing, and ethical and sustainable products are of particular interest and could be useful in forecasting trends. ...Summing Up: Recommended. General readers and lower-division students." (D. Salomon CHOICE)"[F]ascinating book... well written, interesting and solid (footnotes for example) and it is full of fun facts and new details and stories. I can recommend this to anyone, I loved it." (Bettina Grissen A Corner of the Library)Brand owners and entrepreneurs, beauty and cosmetology students, marketing students and the general public."I highly recommend this book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer." (Shannon Hopkins LuxuryReading.com)"Tungate's descriptive writing and cliffhanger chapter endings make the biographical portion of the book both fascinating and highly entertaining… Tungate's arguments are well-researched and his findings on an industry that is notoriously secretive are enlightening and often surprising. …should not be seen as a critique of cosmetic companies. Rather, it is an in-depth look at how the industry developed and where it stands today. After all, Tungate's specialty is marketing, as an instructor of branding and advertising courses at Parsons Paris School of Art and Design, as well as the author of several books and columns regarding advertising. The story of how a few men and women revolutionized marketing strategies as well as public opinion on beauty is indeed enthralling and Branded Beauty will be valuable for anyone interested in a behind-the-scenes look at one of the world's most ubiquitous industries." (Claire Posner ForeWord Reviews)
Read more
Book Description
Lifts the lid on the $330 billion beauty industry
Read more
See all Editorial Reviews
Product details
Hardcover: 288 pages
Publisher: Kogan Page (October 20, 2011)
Language: English
ISBN-10: 0749461810
ISBN-13: 978-0749461812
Product Dimensions:
6.4 x 1.1 x 9.3 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#379,841 in Books (See Top 100 in Books)
Very interesting read. I would recommend this book.
Branded Beauty is a great factual History Book of the Cosmetics/Beauty Industry. You get a front row seat of the behind the scenes and birth of many of the "Big Players"...Global views from Elizabeth Arden USA to L'Oreal Paris show how the now Ultra-Glam got their starts. I have had more fun and enjoyed reading this from cover to cover. In addition to the interesting History of Beauty, it also presents a perfectly focused marketing study of just "Why We Buy"! A great read for sure.
Tunegates book on the Beauty industry is a short course on how the iconic beauty brands have flourished in the global market. I expected a bit more in depth analysis on the social impact. Very good informative reading!
The description of this book was very helpful when I was deciding which books to use for a senior seminar class. I used this for its detailed beauty industry information and it helped me receive an A on my research paper. It is an easy read and was extremely helpful.
I was really looking for a book more about how marketing makes women purchase products they don't need. While this was an interesting history of marketing cosmetics, it wasn't what I was looking for.
Bought this for my wife and she enjoyed reading it as much as I enjoyed watching her reading it... And she luvs me for buying it for her..
In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business.Like all beauty books, the author starts with a brief history of beauty trends, starting with the ancient Egyptians. He quickly gets to the modern age, though, giving brief bios of Helena Rubenstein and Charles Revson's Revlon, who brought beauty products out of the kitchens of women and into a prominent place in the western world. With the advent of movies, makeup became something that was necessary for women to look their best, not something only fallen women wore. Advertising convinced women- and to a lesser extent, men- that perfect skin was necessary for happiness, that a well made up face would ensure success, and that smelling seductive would bring you love.Only a small fraction of the price of cosmetics is actually spent on materials; packaging, advertising and promotion account for the rest. The cosmetics industry sells us stories, and humans thrive on stories. This perfume will make you feel like you're walking on a tropical beach. This cream will keep you young forever. While color cosmetics (lipstick, eyes shadow, mascara) are probably the most visible cosmetics, they aren't the ones with the biggest stories behind them. That you'll be hip if you wear Urban Decay eye shadow is less of a lie (you can see the effects in your mirror) than the lie that creams that cost over $1000 a jar will make your skin soft, wrinkle free, and young, because it's hard to verify if the cream is doing the job. In reality, expensive skin creams can do little beyond what the cheap ones do. Society has been changed by marketing to believe that youth, beauty and happiness are available in a bottle.The book is fast reading; Tungate covers all the trends but does so fairly briefly. Each chapter has the main points in a box at the end, like a text book. It's a very interesting read if you love sociology. The author amusingly points out that he himself and his wife buy cosmetics, knowing how they are sold to people, for the soothing, hopeful ritual of using them. Cosmetics just make people feel good; if you're lucky, the feeling lasts. If not, the next advertisement will convince you that the new product is really what you need.
The ebook is all jacked up. Sentences begin on one page but are completely disconnected from the subsequent text. Entire pages seem to be missing, based on the nonsensical order of thoughts between pages. Additionally, the book is more a history of cosmetics companies and their founders than a history of how these companies changed norms about appearance. Disappointing on multiple fronts.
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate PDF
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate EPub
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate Doc
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate iBooks
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate rtf
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate Mobipocket
Branded Beauty: How Marketing Changed the Way We Look, by Mark Tungate Kindle
Posting Komentar