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I Am Not a Tractor!: How Florida Farmworkers Took On the Fast Food Giants and Won
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Review
"A scholarly study of an effort by Florida farmworkers to improve working conditions by building partnerships along the supply chain. In the United States, the majority of consumers give little thought to where their food comes from. On that score alone, Marquis (Unconventional Warfare: Rebuilding U.S. Special Operation Forces, 1997), vice president of innovation for the RAND Corporation, does good service with this exploration of labor organization in the tomato fields of Florida.... A solid work of labor history that offers valuable lessons for other activists and organizers." (Kirkus Reviews)"Describes the critical figures behind these campaigns, the challenges of monitoring workplace conditions, and the role of labor reformers in ensuring that growers uphold code-of-conduct agreements, pointing out that the agreements represent a major advance for workers. This is a moving story at a time when the capitalist class typically fights, rather than negotiates with, labor organizations." (Choice)"With the publication of I Am Not a Tractor, the field now has the definitive description of what a worker-driven social responsibility initiative...looks like." (ILR Review)"How on earth did a ragtag group of impoverished and marginalized farm workers bring true labor justice to the nation's fields, an accomplishment that President Clinton has described as ‘the most astonishing thing politically in the world we live in today?’ Susan L. Marquis provides answers in this masterful investigation―detailed, academically rigorous, and impossible to put down." (Barry Estabrook, author of Tomatoland)"Those who have been looking for the definitive story of the Coalition of Immokalee Workers and the origins of the country’s most effective labor monitoring program, need look no farther. Susan Marquis has written a terrific account of the rise of CIW and the Fair Food Standards Council. She has asked all the right questions about the remarkable transformation they have brought about in Florida’s tomato fields―including, how to expand it beyond Florida and agriculture." (Janice Fine, Associate professor of labor studies and employment relations at Rutgers university and director of research and strategy, center for innovation in worker organization (CIWO) Rutgers University)"This is a critically important book for social entrepreneurs, innovators, and change agents. Well written, deeply researched, and an uplifting read. You will not put this book down until you hit the final word." (Paul C. Light, author of A Government Ill-Executed, Paulette Goddard Professor of Public Service, New York University)"I Am Not A Tractor! explores what today's corporate giants fear the most: democracy. Marquis tells the extraordinary story of how some of the poorest people in America overcame some of the most powerful to obtain justice. If immigrant farm workers in Florida can do it, so can other workers throughout the United State―and this fine book shows how." (Eric Schlosser, author of Fast Food Nation and Command and Control)"Susan Marquis tells the powerful story of an innovative human rights organization that has dramatically improved conditions for Florida farmworkers. Her portrayal of a group of heroic individuals from different cultural and educational backgrounds should resonate for readers who don’t ordinarily think about labor rights issues. In addition, Marquis offers trenchant analysis of the challenges facing millions of low-wage workers in agricultural supply chains." (James J. Brudney, Joseph Crowley Chair in Labor and Employment Law, Fordham University Law School)
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About the Author
Susan L. Marquis is Dean of the Pardee RAND Graduate School and Vice President of Innovation at the RAND Corporation. She is the author of Unconventional Warfare.
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Product details
Hardcover: 296 pages
Publisher: ILR Press; 1 edition (December 15, 2017)
Language: English
ISBN-10: 1501713086
ISBN-13: 978-1501713088
Product Dimensions:
6 x 1 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#254,494 in Books (See Top 100 in Books)
I Am Not a Tractor is an incredibly important and enjoyable read. While many of us are conscious about the food we are buying, little has been said about the process of harvesting the vegetables and fruits. The organic label covers the process and chemicals of growing, but there is no similar label that guarantees that the food you are eating was picked by people making a living wage and working in safe conditions. This revealing story starts by exposing the growers enslaving people to pick tomatoes in Florida in the immediate past, and the steps that they took to maintain their slave labor. The twist (given away in the title) is that the workers developed a coalition and took huge steps to creating a living wage and safe working conditions by creative partnerships with buyers, distributors and ultimately the owners of the farms themselves. The template revealed by this story could easily be applied to other areas and certainly raises signifiant questions about how to identify and support businesses that pay living wages and safe working conditions. The author tells the tale in a way that bridges an entertaining story with academic rigor. If you have ever thought about things like Farm to Table, Organic, Free Trade, Free Range, Whole Foods, then this is the next book in your education.
Well researched and expertly written. The story of how farm laborers, those at the very bottom of the food production chain, began to organize themselves to achieve a degree of fairness in pay and benefits. Going back 20 to 25 years ago, those who picked the tomatoes for huge farms in Florida, were working in virtual peonage, and in some cases without clean water or bathroom facilities during long days in the fields. The book details how a small group formed a small coalition to begin to fight for basic rights. First working to get some concessions from the farm owners and wholesale corporations. Eventually finding that they must target the large fast food chains and eventually the major grocery store chains, in order to make headway in pursuit of fair food standards. The amazing part is this small coalition grew over time and eventually achieved their goals.A very interesting and informative read, for anyone interested in the back story of how our food finally gets to the restaurants and grocery stores, and the fight to ensure fairness to those at the very bottom of the chain.
As a full-time farmer myself, this book gave me hope. Yes, I've read plenty of stories that rail against the abuses of modern agriculture. But here is an inspiring, genuine success story--people standing up for themselves and making a positive change--as well as a path to a national solution. Kudos to these brave workers, they are true trailblazers.If you are interested in food policy, workers-rights, or a sustainable American food system, this is required reading. Five stars.
We all want to know that the food we eat is produced ethically (you are what you eat, after all). "I Am Not A Tractor" dives into the world of tomato production, telling the amazing story of the Fair Food Program and the Coalition of Immokalee Workers (CIW), a community of Florida farm workers who formed a coalition to ensure their rights and safety while picking the tomatoes we all eat.Sadly, tomato fields have been ripe for the abuse of their labor force, many of whom are migrant workers with little ability to stand up for their rights in the normal system. And because the tomato vine and a consumer's plate are separated by multiple businesses that exist largely out of the public eye, it has been hard for consumers to know whether their tomatoes are being produced ethically. To change this difficult status quo, the CIW took a unique approach in building its coalition. Emphasizing leadership by workers and the importance of large public corporations' brands allowed CIW to build a collectively beneficial movement for workers' rights. The CIW's results have been nothing short of amazing - and "I Am Not A Tractor" explains the details of what worked, what didn't, and why. It's an important analysis of a labor rights movement whose impact is still growing, one that has set an example for other labor rights groups to study and model in their own industries and locations.If you are interested in workers' rights, how your food is produced, or what makes a social movement impactful, you'll love "I Am Not A Tractor."
This book is a must read for anyone who is interested in how the big industries (big food, big pharma, big finance) influence the complex social systems in which real people live and work. It is also a must read if you are interested in how capitalism, government and precarious populations intersect. But even more, it is a must read if you are interested in how and where agency is attained and built by the people inside the system FROM INSIDE the system - that there is agency! and how it works. The story is amazing, stunning and hopeful. Susan Marquis does a brilliant job of following the pace and syntax of the change: the way in which it began, grew, recalibrated itself, found partners, dealt with media, etc. These kinds of problems and their solutions are emergent in nature. Marquis underscores that with her storytelling. She helps us experience it as it emerges, which is invaluable for understanding how communities and individuals can shape change in situations that are seemingly without power. This is a stunning case study, one delivered with not only intelligence, but genuine care. I highly recommend it. It is hard to put down. I read it in one sitting.
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